• Brand Planning Intern

    Job ID
    2018-1286
    Job Locations
    US-WI-Milwaukee
    Discipline
    Brand Planning

  • Cramer-Krasselt is one of the largest independent, totally integrated agencies in the country with over $700 million in billings and over $400 million in media asset management.

     

    With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It's how we helped Porsche achieve six years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% this year alone.

     

    We've done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.

     

    Major brands include Benihana, Cedar Fair Entertainment Company (Knott's Berry Farm, Cedar Point and 9 others), Corona Extra, Edward Jones, Kroger Divisions, Meiomi Wine, Nikon, Pacifico Beer and Porsche. www.c-k.com.

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    About C-K Milwaukee:


    Milwaukee is the birthplace of C-K. Back in 1898, two bicycling enthusiasts—Cody Cramer and Bill Krasselt—started a newsletter about their passion. As that passion became a nationwide craze, advertisers wanted to promote their goods in the newsletter, but most of them didn’t have agencies to help create the ads. Cody and Bill seized the entrepreneurial opportunity and C-K was born.


    Today, that spirit is alive and kicking among our team of seasoned marketers, communications and public relations professionals and top creative talent who serve clients from a variety of industries. Whether we are creating award winning websites for Evinrude’s newest outboard motor or launching major national campaigns for the Paper and Packaging Board, we leverage best-in-class strategies in digital and social media, marketing, advertising and public relations to engage the right audience for each client.


    And, this team loves Milwaukee so much that they are dedicated to giving back to the community. Each year they put countless time, funds and labor into charities and non-profits such as St. John’s Open Door Café, Milwaukee Public Museum, Sojourner Family Peace Center, Movember and several others.


    Are you a highly motivated individual who loves problem-solving, creativity and a go-getter? As the brand planning intern, you’ll have hands-on experience with national brands as well as high involvement in new business pitches in a multi-disciplinary agency.

     

    About the role:

    • Assist in primary research by lending a hand in coordinating, planning, conducting and analyzing quantitative and qualitative research
    • Develops and participates in Q&A sessions with secondary research partners
    • Responsible for data mining and translating key findings into conversation changing insights
    • Assist in the development and support of strategic client recommendations
    • Participates in ideation sessions, creative reviews and provides his/her perspective on how we think and can work
    • Stays abreast of cultural trends and updates the team on relevant articles and trainings

    About you:

    • You are a recent graduate, undergraduate or graduate student
    • You’re successful at working collaboratively with a variety of people in different capacities
    • You have a proactive approach to work, you take initiative in problem-solving and you go “beyond the task”
    • You’re proficient in Microsoft Excel, PowerPoint, & Word and have excellent communication skills (written and verbal)
    • Fast-paced and fun, with a good sense of humor!

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