• Digital Manager

    Job ID
    2018-1281
    Job Locations
    US-WI-Milwaukee
    Discipline
    Local Search

  • Cramer-Krasselt is one of the largest independent, totally integrated agencies in the country with over $700 million in billings and over $400 million in media asset management.

     

    With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It's how we helped Porsche achieve six years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% this year alone.

     

    We've done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.

     

    Major brands include Benihana, Cedar Fair Entertainment Company (Knott's Berry Farm, Cedar Point and 9 others), Corona Extra, Edward Jones, Kroger Divisions, Meiomi Wine, Nikon, Pacifico Beer and Porsche. www.c-k.com.

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    About C-K Milwaukee:


    Milwaukee is the birthplace of C-K. Back in 1898, two bicycling enthusiasts—Cody Cramer and Bill Krasselt—started a newsletter about their passion. As that passion became a nationwide craze, advertisers wanted to promote their goods in the newsletter, but most of them didn’t have agencies to help create the ads. Cody and Bill seized the entrepreneurial opportunity and C-K was born.


    Today, that spirit is alive and kicking among our team of seasoned marketers, communications and public relations professionals and top creative talent who serve clients from a variety of industries. Whether we are creating award winning websites for Evinrude’s newest outboard motor or launching major national campaigns for the Paper and Packaging Board, we leverage best-in-class strategies in digital and social media, marketing, advertising and public relations to engage the right audience for each client.


    And, this team loves Milwaukee so much that they are dedicated to giving back to the community. Each year they put countless time, funds and labor into charities and non-profits such as St. John’s Open Door Café, Milwaukee Public Museum, Sojourner Family Peace Center, Movember and several others.


    C-K Local Search are experts in the byzantine maze that is the local ad space of Google and other search engines. C-K is looking for an innovative and curious mind to join the Local Search team to continue to contribute to the ever-evolving understanding of impactful local search marketing.

     

    About the role:

    • Oversees and guides the Local Search digital team
    • Responsible for managing and driving growth of digital accounts through strong client relationships
    • Daily management of all active local search accounts, including bid optimization, keyword and copy analysis, campaign organization and other structures
    • Demonstrates an in-depth knowledge of paid and organic search and works to stay abreast of emerging technology by being proficient in online display advertising, search engine optimization (SEO), website traffic measurement, and A/B testing 
    • Identify and monitor key performance indicators and analytics to illustrate changes, insights, or adjustments to strategy, creative, or a campaign
    • Work with Local Search Management to understand client timelines, budget/fiscal planning needs, and develop recommendations for performance optimizations
    • Key member of Local Search management team that will be involved in new business initiatives from prospecting to the final pitch

     

    About you:

    • 3-5 years of search engine marketing experience
    • Expertise in search engine marketing
    • Proficient in Google AdWords and Bing Ads – certifications are a plus
    • Extensive experience with Google Analytics and dashboard reporting tools
    • Familiar with landing page development and optimization techniques
    • Background in or exposure to web development projects
    • Project management skills 
    • Roll up your sleeves mentality
    • Creative problem solver
    • Passion for digital marketing

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