• Paid Search & Social Specialist

    Job ID
    2018-1263
    Job Locations
    US-IL-Chicago
    Discipline
    Media

  • Cramer-Krasselt (C-K), headquartered in Chicago with offices in New York City and Milwaukee, is one of the largest independent, totally integrated agencies in the county with over $700 million in billings and over $400 million in media asset management.

     

    With a mission to Make Friends, Not Ads® for its clients, C-K has built a reputation for not merely changing perception but changing behavior that leads to purchasing action for its clients’ brands. It’s how we helped Porsche achieve six years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% this year alone.

     

    All of it by interconnecting an ever-expanding range of disciplines from strategic branding to social, analytics, media/programmatic, SEO, SEM, PR, UX, digital and a whole lot more.

     

    Major brands include Benihana, Cintas, Cedar Fair Parks (Knott’s Berry Farm, Cedar Point and 9 others), Corona Extra, Edward Jones, Kroger Divisions, Meiomi Wine, Mercury Marine, Nikon, Pacifico Beer, Paper and Packaging Board and Porsche.

     

    Visit www.c-k.com to learn more.

     

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    About C-K Chicago:


    Chicago’s independent spirit makes it the perfect headquarters for C-K, one of the nation’s oldest and largest independent agencies. C-K’s Chicago office, located just off the Magnificent Mile, is full of native Midwesterners and transplants alike that are united in the values of hard work and collaboration.


    At C-K in Chicago, we work with major global and national brands like Porsche, Corona Extra, Cedar Fair, Edward Jones and many others. We’re proud of these partnerships and the integrated approach we take to every client and every element of a campaign, be it large or small.


    Our experts here have backgrounds spanning every marketing, advertising and communications discipline across all categories imaginable. C-K Chicago is a hub of innovation and the nerve center of the agency.


    We also apply our work ethic to the community. Our flagship charity in the Chicago office is Off the Street Club (OTSC), the oldest boys and girls club in the city. Throughout the year we participate in the planning and execution of several key OTSC fundraising events such as Swing for the Kids, The Firefly Ball, Summer Bake Sale and Holiday Luncheon. We also participate in the Battle for Hope, the Chicago-area advertising agency battle of the bands. In 2015, our house band, the Angry Pickles, won the Battle for Hope and helped raise thousands for OTSC in the process.


    Are you a Search/Social Specialist looking to be part of a fun, dynamic agency where you can make a large impact on current clients and new business? If so, look no further than the Search/Social Specialist role on our Chicago team. 

     

    About the Role:

    • Responsible for managing paid search and paid social initiatives on assigned accounts to ensure that paid search deliverables are presented on time and are of a high quality, and that all campaigns meet client objectives
    • Daily management of all active search/social accounts, including bid optimization, keyword and copy analysis, campaign organization, other structures
    • Works with team on pulling appropriate competitive intelligence reports through third party tools and help to create an insightful presentation of this data
    • Identify and monitor key performance indicators and marketing analytics to illustrate changes, insights, or adjustments to strategy, creative, or a campaign
    • Understand tagging and tracking parameters to ensure campaign measurement
    • Work with Search Supervisor and Director to understand client timelines, budget estimates, and assist in recommendations for performance optimization solutions to the client
    • Work closely with analytics/supervisor on digital reporting, optimizations and insights for continuous plan improvements
    • Involved in and mentors search coordinator in stewardship processes

     

    About you:

    • You’re an “SEM Guru” with an itch to further develop the skills you have
    • You've been working in paid search/paid social for at least 2 years
    • Great “people skills”, with ability to effectively communicate with team and clients; must have a clear, cohesive, and compelling writing style
    • Proficient in implementing paid search campaign using Marin, Kenshoo, Google, Yahoo, Bing or DART
    • You have a “thing” for data tools such as AdGooRoo, SpyFu, Hitwise, AdExcel, or Comscore Marketer to name a few
    • Advanced proficiency in Microsoft Excel

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