• Search Analyst

    Job ID
    2018-1256
    Job Locations
    US-WI-Milwaukee
    Discipline
    Media

  • Cramer-Krasselt (C-K), headquartered in Chicago with offices in New York City and Milwaukee, is one of the largest independent, totally integrated agencies in the county with over $700 million in billings and over $400 million in media asset management.

     

    With a mission to Make Friends, Not Ads® for its clients, C-K has built a reputation for not merely changing perception but changing behavior that leads to purchasing action for its clients’ brands. It’s how we helped Porsche achieve six years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% this year alone.

     

    All of it by interconnecting an ever-expanding range of disciplines from strategic branding to social, analytics, media/programmatic, SEO, SEM, PR, UX, digital and a whole lot more.

     

    Major brands include Benihana, Cintas, Cedar Fair Parks (Knott’s Berry Farm, Cedar Point and 9 others), Corona Extra, Edward Jones, Kroger Divisions, Meiomi Wine, Mercury Marine, Nikon, Pacifico Beer, Paper and Packaging Board and Porsche.

     

    Visit www.c-k.com to learn more.

     

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    About C-K Milwaukee:


    Milwaukee is the birthplace of C-K. Back in 1898, two bicycling enthusiasts—Cody Cramer and Bill Krasselt—started a newsletter about their passion. As that passion became a nationwide craze, advertisers wanted to promote their goods in the newsletter, but most of them didn’t have agencies to help create the ads. Cody and Bill seized the entrepreneurial opportunity and C-K was born.


    Today, that spirit is alive and kicking among our team of seasoned marketers, communications and public relations professionals and top creative talent who serve clients from a variety of industries. Whether we are creating award winning websites for Evinrude’s newest outboard motor or launching major national campaigns for the Paper and Packaging Board, we leverage best-in-class strategies in digital and social media, marketing, advertising and public relations to engage the right audience for each client.


    And, this team loves Milwaukee so much that they are dedicated to giving back to the community. Each year they put countless time, funds and labor into charities and non-profits such as St. John’s Open Door Café, Milwaukee Public Museum, Sojourner Family Peace Center, Movember and several others.


    Are you a Search Specialist looking to be part of a fun, dynamic agency where you can make a large impact on current clients and new business? If so, look no further than the Search Analyst role on our Milwaukee team. 

     

    About the role:

    • The Search Analyst is responsible for the daily management of assigned paid and organic search accounts, including bid optimization, keyword and copy analysis, campaign organization
    • Proficient in keyword research, campaign strategy and campaign set-up
    • Works with team on pulling appropriate competitive intelligence reports through third party tools and help to create an insightful presentation of this data
    • Identify and monitor key performance indicators and marketing analytics to illustrate changes, insights, or adjustments to strategy, creative, or a campaign
    • Understand tagging and tracking parameters to ensure campaign measurement
    • Provide online search campaign-tracking results as needed to both internal and client team members
    • Works to understand client timelines, budget estimates, and assist in recommendations for performance optimization solutions to the client
    • Multi-tasker, able to juggle several tasks and projects at a time

     

    About you:

    • You’re a “SEM Guru” with an itch to further develop the skills you have
    • 1-2 years working experience within paid search
    • Proficient with major search engines including Google Adwords, Bing, Google Analytics
    • You have a “thing” for data tools such as AdGooRoo, SpyFu, Hitwise, AdExcel, or Comscore Marketer to name a few
    • Advanced proficiency in Microsoft Excel
    • A creative problem solver able to quickly identify concerns, evaluate the situation, and recommend solutions
    • Experience with landing page optimization strategies and A/B testing to improve performance
    • Strong interpersonal skills to effectively communicate with clients
    • Extreme attention to detail and ability to self-manage

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